Bloom! California: Native Plants for a Bright Tomorrow

David Bryant, California Native Plant Society, 916-738-7628,

Over 75 nurseries join the California Native Plant Society to increase native plant sales



September 22, 2021, Sacramento — Bloom! California: Native Plants for a Bright Tomorrow is a statewide effort led by the California Native Plant Society (CNPS) to increase the promotion, sale and use of California native plants. Starting October 1, over 75 nurseries will begin offering a curated selection of Bloom! California native plants, bolstered by accessible and inspirational educational resources for consumers, including a Gardener’s Guide, Bloom! California website, video series and more. 

To date, native plants only comprise about three percent of industry sales; but native plants are vital to our landscapes and wildlife. Bloom! California provides an opportunity for all Californians — consumers, business leaders, landscapers and beyond — to transform our built environment with the native plants that define our state. This three-year campaign comes at a critical time. California faces many environmental challenges, and native plants provide a direct and tangible way for consumers to make a difference. 

“The actions we take in our gardens are actions that impact the larger world,” said David Bryant, director of education and engagement at CNPS. “By growing native plants, we have the power to support wildlife, save precious resources and connect more deeply with our local environment; all while creating beautiful landscapes that celebrate California.”

CNPS worked with a multi-disciplinary stakeholder group of experts and practitioners to select the 11 native plant groups for the campaign. These plants provide an array of important ecological benefits, supporting pollinators and other wildlife, reducing the use of pesticides and fertilizers, and conserving water. Bloom! California plants were also specifically chosen for consumer friendliness: they are easy to grow, horticulturally beautiful and suited for the varying regions of California’s diverse ecosystems. 

“This campaign will set California on a path where beautiful, water-saving, and life-supporting gardens are the norm rather than the exception,” said Evan Meyer, executive director of the Theodore Payne Foundation.

To learn more about Bloom! California, please visit

Participating Nurseries:

Northern CA
Harvests & Habitats Nursery
Lost Foods Native Plant Nursery
Mattole Restoration Council
Miller Farms Nursery
Samara Restoration

Bay Area
Annie’s Annuals & Perennials
Cactus Jungle
California Flora Nursery
CNPS SCV Nursery
Emerisa Gardens
Evergreen Nursery
Forni Farm and Nursery
Grand Lake Ace Hardware
Grassroots Ecology Nursery
Hallberg Butterfly Garden
Mission Blue Nursery
Oaktown Native Plant Nursery
Pacific Nurseries
The Ruth Bancroft Garden & Nursery
The Watershed Nursery
Trash Cat Cooperative

Central Coast
Blue Moon Native Garden
Carbon Disco
Central Coast Wilds Nursery
Hana Gardens
Regan Biological & Horticultural Consulting
San Luis Obispo Botanical Garden
Santa Barbara Botanic Garden
The Educated Gardener
Ventura Botanical Gardens
Windmill Nursery

Central Valley & Foothills
Big Oak Nursery
Camp Pollock Native Nursery
Chalfant Big Trees Farm
Delta Breeze Farm home of Hardly Strictly Natives
El Dorado Nursery & Garden
Find Out Farms
Miridae Mobile Nursery
Monarch Essentials
Nevada County Native Plants
Putah Creek Nursery
The Greenery Nursery and Garden Shop
Villager Nursery, Inc

Inland Empire
Cherry Valley Nursery And Landscape Supply
El Nativo Growers
Glendora Gardens Nursery
Greenbelt Growers
Grow Native Nursery
KP Nursery
Louie’s Nursery and Landscape Materials
New Life Nursery
Terra Wild
Village Nursery & Landscaping

Los Angeles
Artemisia Nursery
Bolsa Chica Nursery
Burbank Garden Shop
Girasol Nursery, Inc.
Growing Works Nursery
Hahamongna Native Plant Nursery
Mariposa Ranch Foundation
Old California Survivors
Theodore Payne Foundation

Southern CA Coast
Environmental Nature Center
Laguna nursery
Palos Verdes Peninsula Land Conservancy
Roger’s Gardens
Tree of Life Nursery

San Diego
Cuyamaca College Nursery
El Plantio Nursery-Landscaping
Mariposa Native Plant Nursery
Moosa Creek
Neel’s Nursery
Palomar Mesa Growers

Proyecto Vivero Ensenada


The California Native Plant Society is a nonprofit organization working to save and celebrate California’s native plants and places via plant science, advocacy, education, and horticulture. CNPS has nearly 10,000 members in 35 chapters throughout California and Baja to promote its mission at the local level.  


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