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UCLA Virtual Screening: Saging the World

May 17 @ 6:00 pm - 7:30 pm


Sage smudging has become a viral trend.
What’s the truth behind the smoke?

“Saging” has become common in movies, TV shows, social media, and cleansing rituals –people burning sage bundles in the hope of purifying space and clearing bad energy. Instead of healing, the appropriated use of saging in popular culture is having a harmful effect. Indigenous communities have tended a relationship with white sage for thousands of generations. White sage (Salvia apiana) only occurs in southern California and northern Baja California, Mexico. Today, poachers are stealing metric tons of this plant from the wild to supply international demand. Saging the World spotlights the ecological and cultural issues intertwined with white sage, centering the voices of Native advocates who have long protected and cherished this plant.

Join us for a free virtual screening of Saging the World on Tuesday, May 17  with UCLA, hosted by Dr. Mishuana Goeman (Tonawanda Band of Seneca), Special Advisor to the Chancellor on Native American and Indigenous Affairs. The screening will include a panel discussion with Native advocates from the film, as well as a white sage plant giveaway.

The short documentary was produced by Rose Ramirez, Deborah Small, and the California Native Plant Society to foster awareness and inspire action for white sage. This May, go from smudging to seeding as we come together to see plants not just as “resources,” but as “relationships.” For more information on the documentary and campaign, visit

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Sponsored by the Special Advisor to the Chancellor on Native American and Indigenous Affairs, UCLA.



May 17
6:00 pm - 7:30 pm
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