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Saging the World Premiere

April 22 @ 7:00 pm - 9:00 pm


Sage smudging has become a viral trend.
What’s the truth behind the smoke?

“Saging” has become common in movies, TV shows, social media, and cleansing rituals –people burning sage bundles in the hope of purifying space and clearing bad energy. Instead of healing, the appropriated use of saging in popular culture is having a harmful effect. Indigenous communities have tended a relationship with white sage for thousands of generations. White sage (Salvia apiana) only occurs in southern California and northern Baja California, Mexico. Today, poachers are stealing metric tons of this plant from the wild to supply international demand. Saging the World spotlights the ecological and cultural issues intertwined with white sage, centering the voices of Native advocates who have long protected and cherished this plant.

Join us for the world premiere of Saging the World on Earth Day, Friday, April 22 at the Warner Grand Theatre in San Pedro. The screening will include a panel discussion with Native advocates from the film, as well as a white sage plant giveaway.

The short documentary was produced by Rose Ramirez, Deborah Small, and the California Native Plant Society to foster awareness and inspire action for white sage. This Earth Day, go from smudging to seeding as we come together to see plants not just as “resources,” but as “relationships.” For more information on the documentary and campaign, visit

Guests are required to show proof of vaccination, a negative PCR test within 48 hours, or a negative antigen test within 24 hours. CNPS is requiring all guests to wear a mask during the event and is offering fewer tickets than the capacity of the theatre to provide additional spacing. COVID protocols are subject to change per local, state, and federal guidelines.

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Co-sponsored by the Palos Verdes Peninsula Land Conservancy, the Theodore Payne Foundation, the South Coast Chapter of CNPS, Tree of Life Nursery, and the California Botanic Garden.


April 22
7:00 pm - 9:00 pm
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Warner Grand Theatre
478 W 6th St
San Pedro, CA 90731 United States
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